Award-Winning Filmmaker Takes DIY Marketing and Distribution on the Road

Nov 10, 2010



Award-Winning Filmmaker Takes DIY Marketing and Distribution on the Road

November 7, 2010 (Austin, TX)—Independent filmmaker Bob Ray launches the second leg of Bob Ray’s Down & Dirty
Austin Film Tour on November 10, 2010. After a successful West Coast tour this past summer, he continues to bring his
Austin-centric films to audiences in theaters throughout the USA. Deliberately foregoing the old model of angling for
distributors, Ray’s taking charge and taking his show on the road. With stops in 21 confirmed cities in the South and on
the East Coast (and more dates to be added), Ray promises to rock movie screens across the nation. MovieMaker
magazine captures the essence of Ray’s DIY approach in a published interview with him on August 5, 2010:

Premiering in 20-plus North American cities, Ray’s third feature, Total Badass, delivers the Texas tale of Chad Holt, a
counter-culture renaissance man grappling with a life-altering family crisis while defiantly enduring the last six months of
felony probation, pursuing radical artistic endeavors and dealing weed to foot the bill. Vice Magazine has called Total
Badass “a ballsy documentary… a totally unapologetic profile of the ubiquitous Austin hero.” Flavorpill referred to it as “an
outrageous and hilariously seedy journey into the Austin underground …Total Badass bravely goes where no
documentary film has gone before.” Check out additional reviews and press coverage at Total Badass screenings will feature Q&A’s with Bob Ray. Chad Holt will
accompany Ray to share his signature brand of mayhem, humor and cautionary tales with filmgoers.

Ray’s universally appealing second feature film, Hell on Wheels, will also screen in cinemas along the tour. This critically
acclaimed documentary chronicles the new era of roller derby mania. Grassroots through-and-through, the tour joins
forces with local derby leagues (to date, 529 derby leagues operate worldwide) to serve up a slice of Austin delight to
audiences across the U.S. Co-hosted by the roller derby leagues, many of the Hell on Wheels screenings will feature
post-screening discussions with reps from local derbies, as well as Ray himself, to further explore the birth of modern
roller derby, celebrate its continuing growth and examine the connection with each local stop’s community.

Adding to the good-times fun, there will be door prizes including DVDs of Ray’s first film, the critically acclaimed stoner
comedy Rock Opera, and copies of former High Times Magazine senior editor Steve Bloom’s new book, the stoner film
guide, “Reefer Movie Madness” (which includes an entry on Rock Opera).

Ray’s films have screened as official selections in over 70 film festivals as well as cinemas all over the world (BAM
Cinematek, SXSW, American Cinematheque at the Egyptian in L.A., Australian Centre for the Moving Image, etc.). In
2003, Ray received a High Times Magazine nomination for a Stony Award for his first feature film, Rock Opera. His
previous work also includes myriad short films and music videos for bands such as Nashville Pussy, Riverboat Gamblers,
Fuckemos, and the Golden Arm Trio. Ray frequently collaborates with musical pioneers like …And You Will Know Us By
The Trail of Dead and Butthole Surfers. He has worked with The Black Eyed Peas, Modest Mouse, Hank Williams III and
many other artists. Ray’s raucous, sidesplitting CrashToons animated shorts have been featured on Turner Network’s, and Comedy Central’s

Producer, Mike S. Ryan (Junebug, Palindromes, Fay Grim) has served, in part, as an inspiration for Ray’s decision to take
this DIY marketing and distribution approach, when he said, “Market forces are so shaping independent content that we
have castrated the whole reason indie got started in the first place.” So with a staunch DIY spirit, a running vehicle, and
his innovative films in tow, Ray is determined not to sit idly by and allow the fate of his films to be held hostage by
outdated distribution paradigms.

Keep up with these two outlaws as they rocket across the US of A trying not to get arrested (again!) and share in the mirth
and mayhem captured in their balls to the wall tour journal at:

For more information and a tour schedule see: